Development of corporate identity
Development of a corporate identity in the modern world of marketing has acquired increasingly larger importance, everyone wants to stand out and be more attractive compared to competitors. With our experience and innovative ideas we will surely be able to help you with creating a successful and, most important, persistent identity.
The corporate identity is a unified system of graphic elements, colours and fonts, which is constituting a unified ideology, concept and stylistics, which finally creates productive soil for visual communication of your company
The following concepts are included in the development of a company style
Basic colours
Logo
Fonts
Creation of a style book
Choice of the printing material (paper)
Slogan or motto
Design of the corporate seal
Creation of the graphic design of business cards, forms, envelopes, stickers and other printing works
How it is done
1
COLLECTION OF INFORMATION
The process of creating a logotype starts with collection of all necessary information – description, services, field of operation and other features of your company. While becoming acquainted with the collected information, we analyse it and clarify the most important things.
2
CONCEPT AND FIRST DRAWINGS
In this stage the ideas are put down on paper as graphic element sketches, and the most interesting variants are selected for the next stage.
3
REDRAWING OF SKETCHES IN GRAPHIC PROGRAMS
In this stage the designer redraws the selected drawings in the vector graphics, namely, in graphic programs, 3-4 different logotype variants are selected, which are presented to the client. The client chooses one variant on which the work is continued.
4
CHOICE OF LOGOTYPE FONTS
The chosen logotype is created in several variants of fonts and sent to the client for review.
5
ADJUSTMENT OF COLOURS
The logotype is created in several neighbour tones, and the best variant is selected by coordinating it with the client.
6
LOGOTYPE APPROVAL
Based on the choice of fonts and colours the final variants of logotypes are sent to the client for the final approval.
7
DEVELOPMENT OF CORPORATE STYLE MATERIALS
Applications previously agreed with the client are developed – business cards, forms, envelopes, document folders etc.
8
CREATION OF A STYLE BOOK
In the last stage a style book is developed which contains a detailed description of the development process, fonts, colours and applications of the logotype.
Tell us about your wishes - we will realize them
After receiving the request we will contact you as soon as possible.