RESPONSIVE WEB DESIGN – NECESSITY OR WASTE OF MONEY?

16.10.2015

The responsive web design or adaptive design is a design of websites which ensures correct display of websites on various devices (computers, smartphones, tablet PCs etc.), namely, a website is created so that it knows itself how it should display to make viewing for the user as easy as possible.

According to the statistics, at the beginning of 2015, the number of users of mobile devices has exceeded the number of users of stationary and portable computers. So, it is worth to reconsider the necessity of the responsive web design.

THE NUMBER OF MOBILE DEVICES IS CONSTANTLY INCREASING

Smartphones or tablet PCs are not rarity in our daily life anymore, rather a common thing. However, a large amount of corporate websites are not responsive-friendly, which not only causes headaches to the potential clients, but also leads to decrease in sales amounts.

POSITIVE USER EXPERIENCE IS A KEY FACTOR

According to the data of Google Think insights about mobile devices, if a user has visited your website and gets confused or can't find the information he or she was looking for, then there is a 61% high possibility that this user will immediately search for any other source where to find the necessary information, most likely, at your competitors. If the user will have had positive experience on your mobile website, there is a 67% high possibility that the user will purchase the desired product or service from you.

BLOGS AND ACTIVITIES IN SOCIAL NETWORKS ATTRACTS MOBILE USERS

If your company is active in using social network accounts or blogs, the number of users of your website from mobile devices will strongly increase. The statistics of facebook.com show that 60% of clicks to external links are made exactly from mobile devices. Taking into account this information we come to conclusion that 60% of potential clients will have problems to view the information they have come to in the respective situation.

RESPONSIVE DESIGN IS MORE SEARCH ENGINE-FRIENDLY

Google.com has officially announced that it is recommended to use the opportunities offered by the responsive design, as it is easier for google robots to obtain data about the information included in a website. As a result, by using the responsive design your company website can be found faster in the ratings of search engines, which nowadays is very important.

WEBSITE LOADING SPEED DECREASES

By using opportunities offered by the responsive design, the website loading speed on mobile devices will decrease significantly, as there is no need to load large images intended for viewing on a computer (for larger display dimensions). In addition, the speed of Internet on mobile devices is not always the fastest, consequently, the website loading speed has larger importance.

ADAPTATION FOR FUTURE DEVICES

One of the major benefits for using the responsive web design is a view in the future – users will soon start to surf the Internet from their TVs, clocks, ”smart glasses” etc.